|Video screen above Times Square American Eagle Outfitters store.|
Why? So they can snap an image of the huge QR (quick response) code which appears at regular intervals on the massive video screen of the American Eagle Outfitters store at 1551 Broadway.
These QR codes, which usually appear in somewhat smaller form in magazines, newspapers and sometimes the sides of bus stops, provide instant access to discount coupons or other assets like digital music clips, movie trailers or printed articles. As long as your smartphone has a bar code/QR code reading application--and there are many available for iPhone, Android and Blackberry phone users--you can scan the code, send it over the Internet for processing and download whatever goodie is attached to the code.
When snapped on Nov. 16, the Times Square American Eagle Outfitters QR code lead to a coupon good for 15% off its merchandise.
The L-shaped video screen section which includes the code in the photo measures roughly 79 feet wide by 44 feet tall, making it hard to miss even in the visual cacophony of Times Square. And there are 11 other sign sections in the massive structure above the store.
It was indeed amusing to watch tourists and hardened New Yorkers alike snatch their smartphones from their pockets as if they were Old West gunslingers in an effort to start their phones' code-reading apps and scan the code before it disappeared.
So what's your favorite bar code/QR code reading app? This inquiring mind would like to know.
Photo and text Copyright 2010 Stadium Circle Features