Aetrex Opens Trendy High-Tech Shoe Store

Former New York Giants quarterback Phil Simms likes it and so might you: A new shoe store with a computerized gizmo that scans and sizes up your feet.

The new Aetrex Worldwide Inc. store that opened on East Palisade Ave. in Englewood, New Jersey today features no one resembling the poor Al Bundy character made famous in the old "Married with Children" TV show but instead offers a computer that can measure and assess you shoe needs better than luckless Al could have even on his best day.

The Aetrex store features the Aetrex iStep 5000, a piece of hardware which looks like a foot bath, but has thousands of barometric sensors below your feet to assess how your weight is distributed and hundreds of infrared LEDs around your feet to accurately measure them.

The result is data that can create a 2D or 3D image of the pressure points on your feet. This allows the salesperson to fit you with any necessary orthotics while fitting you with the proper shoe. You can have the computer data sent to you via e-mail or straight to your cell phone via text message. The scanning process takes about 30 seconds.

Simms, who was present at a preview and ribbon-cutting event for the press on Thursday, said his Aetrex shoes had eliminated much of the heel pain he used to get from his other size 14 shoes.

Aetrex is marketing its proprietary software and hardware solution to other shoe stores, so you may see one of these setups in your neighborhood sooner than you think.

For a quick demonstration of how the Aetrex iStep 5000 works, see my piece for PC World.

Text and video Copyright 2011 Robert S. Anthony, Stadium Circle Features

World's Largest QR Code? Maybe Not, But...

Video screen above Times Square American Eagle Outfitters store.

It may not be the world's largest QR code, but it may be one of the most effective. While there are plenty of bright and flashy video screens in New York's Times Square, there aren't many that will prompt people to put aside their high-quality still and video cameras in favor of their little cameraphones.

Why? So they can snap an image of the huge QR (quick response) code which appears at regular intervals on the massive video screen of the American Eagle Outfitters store at 1551 Broadway.

These QR codes, which usually appear in somewhat smaller form in magazines, newspapers and sometimes the sides of bus stops, provide instant access to discount coupons or other assets like digital music clips, movie trailers or printed articles. As long as your smartphone has a bar code/QR code reading application--and there are many available for iPhone, Android and Blackberry phone users--you can scan the code, send it over the Internet for processing and download whatever goodie is attached to the code.

When snapped on Nov. 16, the Times Square American Eagle Outfitters QR code lead to a coupon good for 15% off its merchandise.

The L-shaped video screen section which includes the code in the photo measures roughly 79 feet wide by 44 feet tall, making it hard to miss even in the visual cacophony of Times Square. And there are 11 other sign sections in the massive structure above the store.

It was indeed amusing to watch tourists and hardened New Yorkers alike snatch their smartphones from their pockets as if they were Old West gunslingers in an effort to start their phones' code-reading apps and scan the code before it disappeared.

So what's your favorite bar code/QR code  reading app? This inquiring mind would like to know.

Photo and text Copyright 2010 Stadium Circle Features

Samsung Continuum: Tick, Tick, Tick

The ticker at the bottom can be configured to show
the date and time, the weather or other infornation.

So you're in that big meeting and you're bored stiff. You want to keep track of the calls you're missing, your e-mail and the price of that stock you just invested in, but you don't want to get caught poking at your cell phone every  other minute. For you there's the Samsung Continuum, an Android smartphone billed as the first with its own customizable "ticker."

The Continuum, the newest in the Samsung Galaxy S family of handsets with Samsung's bright, sharp Super AMOLED display, arrives at Verizon Wireless stores Nov.18 but orders will be taken starting Nov. 11. The handset will sell for $200 with a two-year service plan after a $100 rebate. The Galaxy S family has already sold three million unit since its introduction this summer, according to Kim Titus, director of public relations for Samsung Telecommunications America.

Samsung Continuum ticker in music player mode with album art

Below the Continuum's 3.4-inch main screen and four touch-sensitive Android keys (menu, home, return and search) is a thin piece of screen real estate at the very bottom set aside for a scrollable ticker. You can customize this 1.8-inch ticker so that it shows missed calls, incoming e-mail, stock prices, the weather or other bits of continuously updated information. And all you need to do get the ticker to reveal itself is to grip the handset at the bottom. Only the ticker section will come to life--the rest of the screen will remain dark, thus making it less likely that the chairman of the board will catch you checking your e-mail while the big meeting is still in progress.

Nick DiCarlo, Samsung

At a press conference in New York on Monday, Nick DiCarlo, director of product planning at Samsung Telecommunications America, said the Continuum was an example of "innovating on Android ... in a way you've never seen till now."

The point of the ticker is to allow you to get information without interrupting what you're doing on the main part of the screen. For example, if you're using your calendar app on the main screen, you can see the contents of an incoming text message in the ticker as it comes in without having to leave the calendar.

Thanks to the lightweight nature of the Super AMOLED screen technology, the Continuum is thin and light like the other handsets in the Galaxy S-family handsets. The Continuum will ship with Android 2.1, however, which means it won't be able to handle Web videos and other features built with Adobe Flash 10.1 until it receives the Android 2.2 upgrade.

The unit can function as a Wi-Fi hotspot, allowing you to link up to five other devices to the Internet through the phone. Also included is a five-megapixel digital camera with HD video capabilities, stereo Bluetooth support for wireless accessories, a standard 3.5mm headphone jack and an eight-gigabyte removable memory card--which can be swapped for media with capacities up to 32 gigabytes.

Also preinstalled is Swype, a utility which lets you spell words on the on-screen keyboard by sliding your finger from key to key without lifting your finger from the screen.

On balance, the Continuum seems to be an admirable addition to the Samsung Galaxy S family, but it remains to be seen if the ticker feature will catapult it to the head of the pack.



Text and photos Copyright 2010, Stadium Circle Features

Sprint's Samsung Reclaim: Lean & Green

Are you eco-conscious? Do you care what your cell phone is made of? Sprint certainly hopes so.

Last week, at a well-attended press event at the Cooper-Hewitt, National Design Museum in Manhattan, Sprint introduced the Samsung Reclaim, a phone made of 80 per cent recyclable material. Two dollars from each purchase goes to the Nature Conservancy's Adopt an Acre program.

How does it rate? Read my review at PCWorld.com.

T-Mobile G1: Android Alert!

So what's the big deal about the new T-Mobile G1 cell phone with the touch screen and flip-open keyboard? Yes it supports 3G and GPS and has a nifty flip-open, five-row keyboard, a usable trackball and a responsive touch screen, but we've seen all of this before, right?

Right. But that's OK. It wasn't the phone that was the star of Tuesday morning's well-attended T-Mobile/Google press conference in New York, it was Google's new Android phone operating system, a software platform destined to make major ripples in the smartphone market.

The difference between Android and other platforms like Microsoft's Windows Mobile, is that Android's code and software development kits (SDKs) are available free to software developers, thus allowing them to create innovative applications at a lower cost.

As the first phone to use Android, the T-Mobile G1 is temporarily in a class by itself, the only phone able to use the dozens of applications already written for Android.

Tuesday's press event was held under the Queensborough Bridge at Gustavino's, a high-ceilinged restaurant located about as far east as one can go in Manhattan without getting wet, but that didn't stop dozens of journalists from piling in for a first look at the new phone and operating system.

The phone features a 3.2-inch display, a 3.2-megapixel camera, a microSD card slot (a one-gigabyte card is included) and Bluetooth 2.0 wireless networking support.

One nifty Android application is ShopSavvy, a utility that allows you to scan product barcodes with the G1's camera, send the data over the Internet, and get a list of stores that sell that product. Thus you could walk into Store A, check the price of a product on the shelf, scan the bar code and have the phone report back with prices for the same product at other stores.

Of course Google applications and services such as Gmail, Google Calendar, YouTube and Google Maps are fully supported by the T-Mobile G1.

The phone, while offering a partially iPhone-like experience, does not aim to be a direct competitor in all aspects. It has no headphone jack and can't handle protected iTunes files, although it can play MP3s and other music formats.

As the last big cell phone carrier in the U.S. to build out a third-generation (3G) data network, T-Mobile now has a trendy phone that makes good use of it. It supports T-Mobile's HSDPA and EDGE data networks and has Wi-Fi support as well. It can even switch between Wi-Fi and the data networks depending on where the better throughput is.

The T-Mobile G1 costs $179 with a two-year service agreement. An unlimited data plan with 400 free messages is $25 per month. For $35 per month, both Web access and messaging are unlimited. The G1 will be available Oct. 22, but can be preordered now.

For more information, see the T-Mobile G1 Web site.

Text and last photo Copyright 2008 Stadium Circle Features

Other graphics courtesy of T-Mobile and Google.

WirelessInfo Debuts

WirelessInfo.com, a new web site covering the ever-changing wireless industry, launches today. I'll be one of the bloggers there bringing you the latest news on new cell phones and accessories, new mobile technologies and other useful information.

No, The Paper PC isn't going anywhere. I'll continue to bring the latest in consumer electronics and personal computing to this blog. I'll just be spreading myself a little thinner.

See you there...and here!