New York Tabloid Wars: Looks Like a Tie

Is it just me or was yesterday the first time the "competing" free New York tabloids looked exactly the same in the sidewalk newspaper box?

On Aug. 24, amNewYork, published by Newsday, and Metro New York, published by Metro International, were blanketed by the same Time Warner Cable four-page wraparound ad, thus making them look identical to readers at first glance. Of course the content inside each paper was different, but you couldn't tell what was within these books by looking at their covers.

Makes one wonder who is fit to be tied when a wraparound ad blocks the view of a newspaper's front page: The readers or the editors who came up with the nifty headlines--which nobody saw? What do you think?

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