Prompted by the column, Kodak ran a contest to name its next video product, which turned out to be the PlaySport, a waterproof digital video camera unveiled at the International Consumer Electronics Show in January. He said it took a while to decide on the name, but he told his colleagues at Kodak, "We're not about to call this cool camera the 'ZX3.' "
He also noted that Kodak now responds to consumer demand much faster than it once did.
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