tag:blogger.com,1999:blog-11094092.post8815918152869888129..comments2022-04-13T09:54:13.746-05:00Comments on The Paper PC: Kindle DX: A Spark on the Paper Trail?Robert S. Anthonyhttp://www.blogger.com/profile/04492136290020528309noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-11094092.post-63264746052321580652009-05-07T12:47:00.000-05:002009-05-07T12:47:00.000-05:00It's been apparent to me for a few years that news...It's been apparent to me for a few years that newspapers need to take two admittedly difficult and distasteful steps to survive financially in the Web Wide World:<br /><br />1. Don't just make content available over Kindle-type pads, or offer a discount for the devices -- give away the gizmos in return for long-term subscriptions, and layer those subscriptions into different complexities, some of which might be ad free. The cell phone marketing model really pertains, here.<br /><br />2. Start thinking of their organizations as content providers and not necessarily packagers. For instance, move more toward the Associated Press or City News Bureau model of journalism, where a news gathering organization's unique but unformatted work is made available to repackagers (in the previous era, mostly newspapers!) for a fee. The buyers in this case could be outfits like Google. Or they could be end users (i.e., readers) whose interface devices offer some level of automated layout capability, as we are accustomed to in some RSS schemes.<br /><br />Newspaper publishers have been trapped in the old-school thinking that salvation lies in becoming multimedia outlets, whose portfolios are heavy with radio and TV stations -- another set of outlets that will tumble in the face of the Web. <br /><br />If I was still a young, keen-eyed journalist, I'd be looking to ally myself with others like me in a City News Bureau type operation such as the one that served the Chicago dailies, where our collective work would be syndicated to multiple content providers wholesale. Not as glamorous as winning newspaper by-lines or playing Facebook on TV newscasts, but productive, useful, not particulary replicable, very probably sustainable.Ron Legronoreply@blogger.comtag:blogger.com,1999:blog-11094092.post-12104467055754309162009-05-06T17:00:00.000-05:002009-05-06T17:00:00.000-05:00Can't wait. This is long overdue. Considering what...Can't wait. This is long overdue. Considering what's been going on at the Boston Globe this week, it's good to see them finally doing something innovative.Mijohnhttps://www.blogger.com/profile/03226994611936467926noreply@blogger.com